Fairwood (restaurant)

Fairwood is a fast food chain offering Chinese and Western food at affordable prices. Founded in December 1972 in the Tsuen Wan district of Hong Kong, its current headquarters are located in North Point. Since that time, the company has grown to 88 restaurants all over Hong Kong and 11 locations in Mainland China including major cities such as Shenzhen, Guangzhou and Beijing. Behind Café de Coral, Fairwood is the second largest fast food chain in Hong Kong and serves over 100,000 customers each day.

Other Changes

In addition to a visual redesign, Fairwood reformulated and improved its signature dishes and released them under the "Ah Wood" brand. These dishes included such favorites as curry beef brisket and baked pork chop over rice. Fairwood also banned smoking in all of its restaurants, a first for any fast food chain in Hong Kong at the time. It wouldn't be until January 1, 2007 for Hong Kong to institute a public smoking ban.

However, ever since Fairwood was 'rebranded', some people have complained of unpleasant odours coming out the entrances.

Expansion

On March 2007, Fairwood announced its plans to increase its restaurant count to 100 in Hong Kong and to 30 in Mainland China by 2010. This expansion will be accompanied by a marketing campaign featuring celebrities in order to attract a more youthful crowd. In addition, Fairwood will expand its menu in its Mainland outlets to better cater to local tastes.

In 2008, Fairwood opened its first Beijing franchise restaurant at Joy City（西单悦城）located in Xidan.